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Horticultural Project

Organized by: Tatenda Sachikonye

Tatenda's Photo


Executive Summary HortZim is a new farm dedicated to the production of Horticultural crops is based in Zimbabwe. HortZim been formed a private owned farm located in Eastern highlands of Zimbabwe. HortZim is working hard to become a leading producer quality fresh horticultural produce, By leveraging a well thought out business plan executed by a skilled management team, HortZim will generate over US$500,000 in a year. Keys to Success HortZim has identified three keys that will be instrumental in their success. The first is the implementation of strict financial controls. By having the proper controls, production efficiency will be maximized. The second key will be the never ending pursuit for the industry's highest concentration levels of exporting high quality fresh produce. The third key is the recognition and implementation of the philosophy that 100% customer satisfaction is required to ensure a profitable business. Profits are a by product of satisfying customers, not the other way around. Products HortZim is a 20 ha farm that concentrates on the growing of horticultural crops. HortZim will grow five crops that have significant market demand as well being well suited for growth in the Zimbabwean Climate. HortZim will specifically grow Strawberries, Peas, Baby corn, Cherry pepper and Blue berries Market HortZim will be targeting European markets, Asian Markets and some African markets. Management Team Hort Zim will be lead by Tatenda a horticukturalist by profession former Lonhro Fresh Pty employee and team of Tawanda and Joseph. Tawanda brings a wealth of business and project management skills to the company. While working at Lonhro fresh Pty Tawanda was responsible for the successful set up of 10 hectare strawberries project and 1.5 hectare blue berries project in Zimbabwe Tawanda will be responsible for the business operations of the farm. Joseph, with a strong background financial accounts will be the driving force of financial controls. Additionally, because of his wealth of knowledge, she will be the leader of the sales department. Financial Plan HortZim idea began two months ago. Over the last two months we have worked out all of the bugs related to production. Additionally, we are now quite hungry to succeed, creating one of the premier Horticultural farms in the country. To finance our growth and full-time production, we need to purchase US$150, 000 worth of new equipment as long-term assets. To that end, we are seeking a US$450,000 . Sales forecasts conservatively indicate that $550,000 revenue will be generated in year one, rising to $870,000 the following year. 1.1 Objectives HortZim has identified several objectives for the business: 1. Becoming the leading supplier of export fresh horticultural produce to customers chasing healthy life styles. 2. Reach the point of sustainable profitability. 3. Enjoy work while making a good living. 1.2 Mission It HortZim's mission to become the leading supplier of fresh horticultural produce. To create employment in Zimbabwe thereby allievating poverty. This will be accomplished by suppliying quality produce tha meets export and global standards. 1.3 Keys to Success HortZim will adhere to three keys thatwill be instrumental in its success: 1. Strict financial controls. 2. The never ending pursuit of Supplying fresh produce that meets global marketing standards. 3. Ensuring that all customer's needs are met and they are satisfied with the purchased products. Tatenda is based in Zimbabwe. email (


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Tatenda Sachikonye

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