You have found the massage therapy resource for Rochester, NY area residents who are living with cancer. Human Touch Initiative (HTI) is a 501 (c)3 not-for-profit organization. Our Oncology Massage Voucher Program makes massage accessible to those with a current cancer diagnosis for free. The reason HTI exists is simple and best illustrated through the countless stories we hear from cancer patients when describing how their life changed the day they heard the words “You have cancer". Massage is an integrative, non-invasive and nurturing approach to addressing the emotional and physical ways cancer patients may suffer. HTI was founded to make it more accessible, to increase public and medical practitioner awareness of its benefits and to help cancer patients find and afford oncology massage with qualified therapists in the Rochester area so they can experience the power and healing of human touch?