GO GREEN FOUNDATION wrote -
The need is more crucial than ever because of rising global health issues, and the yet benefits of physical activity in preventing and controlling a number of diseases, such as obesity, cardio vascular disease, and diabetes are well-known. We remain optimistic because we have the knowledge and tools to make a dent in this intractable global health crisis.
With more than 1 billon people using smartphones today, and growing, smartphones and social media are the most powerful tools for raising awareness about the need to live more sustainably, healthier, well informed, socially engaged lifestyles.
With nearly a decade of empirical research, combining social and mobile technology, lifestyle, behavior science, and persuasive design research in the areas of health, fitness, and social impact, Ignite designed an innovative mobile technology platform for Millennials to track, monitor, and manage their physical and social activity to improve their sense of well-being and affect the well-being of others. The objective of the habit-forming mobile platform is to create and grow an innovative, inclusive approach that aligns with this globally interconnected demographic. The mobile platform served to engage more than 30K young people to adopt sustainable lifestyles in the San Francisco Bay Area, New York, and Singapore in order to further our behavior and engagement research focused on sustained behavior change.
Today we are launching a crowdfunding campaign to create an innovative mobile app that provides a fun, meaningful, actionable, and rewarding experience to Ignite a generation to live more sustainably, healthier, well informed, socially engaged.
Our objective is to have millions of young people around the world use Ignite in 2015 to live more sustainably, healthier, well informed, socially engaged lifestyles.