Welcome to the FlowMats Yoga donation page!
Founded in 2015 and closed in 2018, FlowMats was a not-for-profit yoga mat company on a mission to help educate children out of generational poverty in northern India. All profits from yoga mat sales are donated here.
Between 2015 and 2018, FlowMats shipped 1,000 yoga mats and hundreds of yoga mat bags to 6 continents, dozens of countries, and hundreds of cities worldwide.
Although all original 1,000 yoga mats are now sold, the business was not profitable and was therefore unable to reach the goal of raising $10,000 to build a school in India. Several hundred of the mats were purchased at or below cost by various studios and gyms throughout the San Francisco Bay Area, so it is our hope that part of their profits from resale can be donated toward this amazing cause!
FlowMats focuses on India's education system because yoga and India go together like breath and movement. You cannot have one without the other.
It is easy to get caught up in the physical practice of yoga and sometimes forget what the spirit of yoga is about: service. While "I" statements can connote a strong attachment to the Ego for some, psychology affirms the power of repeating positive affirmations. Every FlowMats yoga mat is therefore embossed with the reminder, "I helped build a school in INDIA."
The right to basic education isn't enjoyed by everyone, especially girls. Building a school in a rural region of northern India helps educate children out of generational poverty. Embossed on every yoga mat is an invitation to get the conversation started.
Pre-pubescent girls in India are often coerced or sold into prostitution before they even learn to read. More than 90% of girls whose mothers work in the profession follow the same path. India's traditional caste system makes it difficult for young girls to understand that given a proper education, they could have a choice. According to Half The Sky Movement, more than 89% of prostitutes in India report wanting to escape, with up to 95% reporting cases of physical assault and abuse.
To supplement the family income, it is not uncommon in India for families to take their children out of school and force them to beg or work in some capacity. This is why many families say they cannot afford to send their children to school. But current education statistics force us to ask: can they afford not to?
According to the Indian District Information System for Education, the national dropout rate of elementary school children in India is over 40%. In rural areas, it is often worse. Less than half the population living in rural India can read at a basic level. Among girls, those numbers are even higher. Education and literacy have direct and real impacts on a child's chances of reaching his or her full potential. Lack of education perpetuates the cycle of generational poverty.
Less than half of primary schools have an electricity connection. Less than 10% of elementary schools have access to computers, and less than 25% have access to libraries. There is a real need to provide proper educational environments for India's growing child population to succeed. FlowMats aims to help meet that need.
Free The Children wrote -
Built on 20 years of experience, WE Villages is our international development model that addresses the five primary causes of poverty. This highly effective five-pillar model helps provide holistic and sustainable solutions that work in tandem to transform communities.
Each pillar is a critical component to breaking the cycle of poverty. WE Villages’ five Pillars of Impact are: Education, Water, Health, Food and Opportunity. Through this program partner communities work in collaboration with WE to take ownership of the program and projects to create lasting change. We help community members develop the skills, strategies and infrastructure to take charge of their future and maintain long-term change.
With only 1,000 mats ever produced, wouldn't it make sense for FlowMats to stand out as the best? Here are the 6 reasons yogis love their FlowMats yoga mats so much.
Non-Slip Surface | FlowMats yoga mats are non-slip and mega-grippy. You'll never slip in downward dog again. Or in warrior 2. Or in any other pose.
Extra long | FlowMats are extra long and wide (71" x 26"), to give you more space for your practice. That much grippy surface will leave you wondering how you ever put up with anything less.
Asana Assistance | The signature SunFlow yoga mat helps you learn sun salutations A and B and even provides proper breathing cues. Practice anywhere with confidence. Yoga is all about breath, so inhales and exhales are represented by filled-in and empty poses, respectively.
Sweat-Free | Sweaty hands? Sweaty feet? Bring it. FlowMats yoga mats are made to absorb all the sweat you can drip on them. In fact, they get grippier the more you sweat.
No Polyvinyl Chloride | Say goodbye to carcinogenic pollutants and toxins found in standard yoga mats. FlowMats yoga mats are made with non-toxic 100% biodegradable natural tree rubber.
Ergonomic Cushion | Extra support and comfort where it counts. An optimal 5mm of natural rubber cushion means your body will thank you during and after your practice. Oh, and FlowMats yoga mats are also reversible? Bonus!