Earth Day makes sense, doesn't it? A day for the world to celebrate the Earth and its "ecosystem services” - you know, food, water, shelter, medicine, culture, etc - the services that nature provides to humans, mostly for free. It is this free and natural biodiversity that creates the conditions on the planet that enable us to survive and thrive – biodiversity that is the fundamental infrastructure that supports every aspect of our lives. And yet, despite the importance of 365 healthy Earth Days, our wanton use and abuse of nature has damaged ecosystems all over the world, endangering this vital infrastructure. Now THAT doesn’t make sense, does it?
The bad news: The IUCN Red List of Threatened Species, the world’s regular health check on biodiversity, has shown increasing and startling rates of species decline. Huge areas of forest have disappeared, fisheries have collapsed, rivers and wetlands are polluted, and cities have sprawled.
Now, the good news: We have solutions - nature-based solutions that have been there all along– and we can do something about the bad news! IUCN has succeeded in bringing endangered plants and animals back from the brink; improving water quality; restoring forests, farmlands and fish stocks; creating national parks and World Heritage sites everywhere; and helping reduce carbon emissions. Thanks to IUCN’s work, nature is coming back to life!
But how can YOU be a part of the solution? Help IUCN Make Cents of it all!
On this Earth Day, consider making cents and investing in IUCN. The International Union for Conservation of Nature (IUCN) is the world's oldest and largest global environmental organization. With over 1,200 member organizations and 11,000 volunteer scientists, IUCN and its members and partners make Earth Day a priority every day. Using nature-based solutions, such as ecosystem-based climate change mitigation and adaptation, for example, we can tackle the world’s most pressing environment and development challenges together.
We are glad you visited this Earth Day challenge. It shows that you care. We care, too. Raising money through innovative social media is new for us - and for many of you, too. But we have joined this challenge, among many worthy causes, because we hope that this challenge will inspire you, and your friends, and your friends’ friends to get involved - each and every day - so that we can enable our Earth to sustain our lives and livelihoods into the future.