The purpose of this club is to fundraise for UNICEF. As a result, UNICEF raises general awareness for the struggling people in third world countries. UNICEF primarily focuses on third-world countries in Africa, using the funds from donations to build water wells, feed starving children, and deploy malaria nets in communities. Most of the other clubs of this genre (BuildOn in particular), have extremely differing motives, focusing on increasing environmental/educational strength in America, a well developed first-world country. The focus of UNICEF is to create a better life for those that depend on clean water and a full meal for survival.