Trinayan Bora wrote -
Lowell Association for the Blind (LAB) is a non-profit based organization in Lowell, MA established in 1923. LAB office is located in downtown of Lowell, an office of 4,000 sq. feet. Their basic motives to provide all the support and educate visually impaired people of the Greater Merrimack Valley and also helping them to gain independence in their life. After doing an intense research on LAB and also visiting their facility, we deeply found enthusiastic in how visually impaired people cope up with their life’s and also hearing some of their very deep saddening stories of their personal life’s and also their needs, their expectation from this world made us profoundly raise some funding for this people, also some of our personal experiences from our team members to know how important it is to raise money and help the association. LAB is basically supported as a contribution from the United Way of Merrimack Valley, memorial donations, grants from foundations and program funding throughout previous years. But looking at present status they are very limited in their funding or donations and they are much need for money to help this visually handicapped people’s. Looking at overall prospective and feeling the importance for this people we had decided to raise $ 500 for this people before the Christmas week, so that at least this people including the staffs over there so they could enjoy their Christmas celebrations just as much as we do and later we will raising some more money as much as $2000 for their overall organization. Their facility is well equipped with the technology required for this people, like many low vision and adaptive equipment items are available for use at the LAB office. These include color and black & white CCTV (closed circuit televisions), computer equipment and software such as JAWS (screen reader), ZoomText, Duxbury and a Braille Embosser. One-on-one Braille training is also available. Assistance and catalogs are available for ordering other specialized equipment such as magnifiers, talking watches, talking calculators, etc. Our basic strategy will be highlighting everything about LAB in a small video and later using social network as a source for marketing strategy we will post and share our video everywhere like posting it in Youtube, then sharing it on Facebook, Instagram etc. We will also posting it to the notice boards in our campus, libraries, outside classrooms etc. Also spreading charity awareness to the student governing bodies like Iran Student Association, Indian Student Association, Chinese student Association, MBA clubs, Engineering clubs etc. with the help of President of Graduate Student Association.