Event-Mapping for Non-Profits, SmallBiz & Social Activism
Organized by: Lucienne Canet
According to a New York Magazine article in 2005, it costs $176,000 to cover 100% of a train's interior ad spaces, $44,000 to cover 25% of interior ad spaces, and $274,000 for six ten-second spots every minute on each of the city’s 80 digital displays.
Are these figures frightening to you? This is the cost that tech companies are paying for your attention. And though it can be argued that the money is good for public transportation, tech companies throw down thousands every year without a dollar of it coming directly your way.
Beccasmap is a site targeted towards mapping and promoting low-profit margin events in the city, suburbs and rural portions of the tri-state area that have been ignored on current mapping applications; which mainly target events in high-priced neighborhoods of Manhattan and downtown Brooklyn. We are also pushing for thematic diversity in events so that musicians, artists, small business owners, soccer moms, and pop-up shops can advertize their events on a public map.
And we are doing all this by forgoing subway advertising and paying 176 interns in 176 of the most neglected neighborhoods of the tri-state area a $1,000 stipend to advertise our platform. Our interns will identify underserved markets for small business events and small acts in the tri-state area in English, Spanish, Yiddish, Chinese, Creole, Hindi and other key languages that represent our local and immigrant neighborhoods.
Our 176 interns will be recruited from underserved areas of the city, and will spread the word about our platform in the suburbs, inner city and rural areas. They will help immigrant businesses with basic computer skills like learning to use paypal and other technical tools. They will train a new generation of business talent.
Entrepreneurs and small business owners in underserved neighborhoods will also benefit by having access to some of the benefits and rewards that can be obtained by accessing a web platform that focuses on small business, non-profit and entrepreneurial events in underserved areas of the city.
Help us expand the benefits of the so-called 'sharing economy'. Check out our website and connect with us on twitter.