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March Online for Racial Awareness President Obama's Birthday

Organized by: Gregory Adkins

Gregory's Photo
Gregory's Photo

EVENT DATE May 29, 2016


I'm Greg Adkins from New Jersey, USA. What if we could begin using technology to address our racial challenges? After spending much of my career in innovation at IBM, today my idea is to orchestrate a series of global movements that will improve lives and strengthen communities. The first project is called MORA and your involvement is needed now. 

March Online for Racial Awareness (MORA) is a social ecosystem designed to drive collaboration around racial awareness. MORA provides a visual story on race, and allows each of us to expand the story line, using 50 Twitter hashtag. It's an e-Hive - a package of HD photo-journalistic images, text, and twitter hashtags of current issues. 

Think of MORA as a program handout you receive at any event - an information map. Except in this case it contains almost $1500 in historical images, which drives a global discussion. It's designed to feel like an online march. President Obama deserves a special end of office present. So the event is targeted for his birthday August 4, the program will run from August 4 - 7. I believe we can work together and begin to resolve our racial challenges.

The Online March is sticky, meaning a person participates by downloading the e-Hive. Once downloaded the person becomes part of a large social ecosystem focused on racial awareness. For your contribution you'll receive the e-Hive free, in addition if your contribution exceeds $15 we'll be able to distribute a number of e-Hives free to students. (Racial awareness is about spreading a powerful messgae.) The download process is designed to help keep track of the number of people engaged in process.

Your support today covers administration, planning and marketing. Let's bring home the MORA project and give our POTUS a real national gift. This is a first of kind innovation created and designed to drive global collaboration. We're starting the discussion @WEMORA2016, and setting up for challenges and selfies. Imagine in August an online event with discussions, speeches, art and music using the brand WEMORA - We March Online for Racial Awareness. All on Obama's birthday, can you feel the magic?

Now you have the power to move the nation to a 'More Perfect Union'. Together we can unleash a community of amplified voices. Now's the time to show, step out of the comfort zone, and let's do work. From April 11 - June 1, 2016 we need to build the crowd , which is why your support today is very critical. You can see the completed work at


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