Mattel is committed to making a meaningful difference in the lives of children and we do that through our products, people and partners. Since 2011 we have partnered with KaBOOM! and together, we have brought more active play to children in communities across the nation. From building specialized playgrounds that inspire a child’s imagination to engaging parents in understanding the value of play in their child’s development, we have made strides toward a world where all children have the time and opportunity to play actively, every day.
We are proud to once again support KaBOOM! in their effort to bring play to the children of Passaic, New Jersey and to support the fundraising efforts that Matt Lauer and Savannah Guthrie announced on the TODAY show. So we are joining their team to inspire others to give to such a worthwhile cause.
The Mattel family is proud to join with our friends at Crowdrise to support KaBOOM! with a challenge grant that matches every dollar donated up to $25,000. We hope you will join us in bringing play to some deserving children.