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victor mugo's Fundraiser:

Empowering Maasai Women with milk Atm's

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victor mugo


Women in patriarchal Maasai communities are some of the most disadvantaged in the world.They have no right to own property or livestock, have limited access to education and are often forced to marry at a very tender age. As a largely nomadic population the community owns large malnourished traditional poor breed Zebu cattle. Despite possession of the herds of cattle they live in abject poverty suffering from hunger and disease. Sidai Project The Sidai project aims at empowering the Masai women's lives through facilitating the selling of their poor breed cattle for fewer high quality breeds that produce more dairy will also source for markets for their dairy products through purchase of milk Atms that will be strategically placed in the densely populated Nairobi Suburbs where the dairy products will be sold. The milk Atms will reduce the opportunity where middle men take advantage of the women's naivety and buy their produce at very low prices and sell it at very high prices. The project aims at a 'Farm to point of sale' concept to maximize returns and minimize financial leakages. As the terrain is coupled with poor transport and communication, the project intends to buy a motorcycle that can transport the milk to the point of sale to reduce the perish-ability of the milk. In addition the project aims at education and training of the women in post modern agribusiness practices, entrepreneurship and small business management to build their capacity to sustain the agribusiness and boost profitability and self sustainancy. why milk ? Milk serves as the best commodity to use to empower the Maasai women as it is the only thing according to tradition that they own.This will harmonize empowering the women and the Maasai culture that they so earnestly follow.In addition milk is a demand driven commodity and a fast moving consumer good hence is highly marketable.In fact the women will have to be at their toes at every given moment to meet their obligation to supply. Effect A stable income means that the women have access to healthcare, money to feed and school their children and at the same time reduce poverty through a self sustainable business. The Sidai project also aims at helping Maasai women achieve financial independence while still retaining their traditional craft in keeping cattle. Once empowered the 100 women will be asked to 'pay it forward' through advocacy and mentor ship of other women in a bid to create a ripple effect in the community. It is our strongest belief that with your support the empowerment of the Maasai women can be achieved.



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