Organized by: Moby Truck
Entrepreneurs throughout the city are limited by capital needs required to activate a retail space and to do market testing, while young people in the city lack opportunities for exposure to alternative career possibilities.
We want to present MOBY, a Ponyride initiative to expose rising entrepreneurs with an opportunity to test and promote their product in Detroit while providing mentorship opportunities with Detroit youth. MOBY provides rising entrepreneurs a month-long access to a repurposed truck that serves as their mobile retail incubator space. The MOBY truck enables companies to sample various locations, gauging the interest for best market fit for a permanent retail store. In addition, the Detroit customer base benefits from the unique customer experience that MOBY provides, allowing customers to get an inside look at the company’s operations and production process.
We want to ensure the success of our rising entrepreneurs post MOBY Truck and as such, provide financial, marketing, and operational resources and consultations to facilitate scaling. We partner with local high schools and youth programs to provide month long apprenticeship opportunities to students whose interests match those of our rising entrepreneurs.
We currently have the truck and are working hard to get it ready, here's what your donation will cover:
$2,500 (Paint Job)
$2,000 (Building Supplies to finsh the Inside & Outside Build-Out which includes Labor)
$200 (Permits & Insurance)
$300 (Truck Maintenance)
Whats Ponyride? Ponyride is a Non-Profit Organization in Detroit. Ponyride nurtures collaboration using shared resources, knowledge, and ideas to cultivate opportunities created by the strengths and crises of Detroit. Participants serve Detroit communities by sharing their craft and expertise. Ponyride provide a space to engage a diverse group of creative, socially conscious entrepreneurs giving them the opportunity for production, community outreach, and education. The tenants’ rent is well below market rates due to the low purchase price of the property and the outpouring of community support in the form of various resources.