Philadelphia has a storied history with music. And here is our chance, for Live Nation Philadelphia, to help the next generation of musicians in the spirit of “brotherly and sisterly love.” For more than 20 years, Music Forward Foundation has worked with young musicians in underserved communities. Many of them face the same problem -if instruments are available at all, they are often old, damaged, or shared among many students, and cannot be taken home for practice. Give Music solves this problem by putting new instruments directly in to the hands of young musicians who are serious about using music as a catalyst to achieve their future goals. For the first time ever, Music Forward is engaging nearly 1000 Live Nation team members in 20 offices across the country for the 2015 Give Music campaign.