New Image Emergency Shelter is more than just a shelter. In fact, their goal is PERMANENT housing for vets, individuals, families, women and children. Every year we host a Christmas Store to raise funds to buy Christmas gifts for children ages 0-17. The Christmas Store is an actual hotel ballroom in Long Beach, CA where pre-screened children guided by "Elves" get to pick out gifts for themselves this holiday season (parents are not allowed in the store). It is a very fun, heart-warming event and every dollar- whether it's $1 or $1,000 goes directly to the gifts to the children. This donation IS TAX DEDUCTABLE and you will receive a letter from New Image for 2012 tax purposes.