NIAAA Coaches vs Cancer Challenge
Since 1993, Coaches vs. Cancer has served as a cohesive program for coaches of all levels and in all sports to unite as one team in the fight against cancer. Entering its 26th year, this program has grown from one coach (former Missouri head men’s basketball coach Norm Stewart) asking fans to pledge $1 dollar for each 3-point shot his team made during a season to a powerful team of over 4,000 coaches and administrators utilizing their role as community leaders to fight back against cancer.
Coaches vs. Cancer has raised over $110 million to support the American Cancer Society’s mission of saving lives, celebrating lives and leading the fight for a world without cancer. Created as a partnership between the American Cancer Society and the National Association of Basketball Coaches, this program has grown from a movement of collegiate basketball coaches to a united movement of coaches from all sports and at all levels. Truly, Coaches versus Cancer.
The American Cancer Society, and its staff across 250 local community offices, work to provide easy and turnkey methods for coaches and athletic administrators to get involved and participate – activities such as Suits and Sneakers Awareness Week, Pink Out football games and the like. ACS staff would love to share Coaches vs. Cancer with coaches and athletic administrators at their annual conferences, so please consider inviting a staff member to present at your event to generate support for the fight against cancer in your state or community.
The true beauty of the program and its grassroot efforts are evident when local ACS staff and volunteers support and empower their local coaches, administrators and student-athletes to run with their own cancer awareness, fundraising ideas, and initiatives within their shared community. True partnership and teamwork making a local impact and difference.