Like many of you, we have been heartbroken by the news and pictures coming out of Houston. The devastation is unimaginable and there will be thousands of people struggling to recover in the weeks and months ahead.
Thankfully, we don’t have any employees in the Houston area. However, Texas is a significant market for us -- we have employees in the state, work closely with retailers and distributors across Texas and have employees who have friends and families in the area. We are just uncovering the depth of destruction that Hurricane Harvey has wrought.
Many of you have asked what we can do to help.
As we write this note, we are working on plans to donate a significant amount of our product to Houston area shelters so that we can hopefully brighten peoples’ days. We know people need staples to get back on their feet. They also need something that brings a smile to their faces; our candy can help do just that.
In addition, we are prepared to offer financial help through charitable relief efforts.
We have set up a dedicated fundraising site where employees can make contributions that we will then donate to the American Red Cross and their relief efforts. Ferrara will match our employees’ contributions, dollar for dollar, and our Senior Leadership Team has committed to kick-starting our efforts by personally donating $5,000. Our goal is to raise an additional $5,000 bringing our total Ferrara contribution to $20,000.
Will you join us?
Thank you for your commitment and concern. I look forward to doing our part to help aid our neighbors in Texas and their recovery.