The Harlem Educational Activities Fund (HEAF) is an extraordinary college prep and leadership program
founded in 1989 by Daniel and Joanna Rose. HEAF was established in response to a compelling need to
close the opportunity gaps in public education confronting underserved minorities in Harlem, Washington
Heights, and the Bronx. Since that time, we have expanded our reach of the "forgotten middle" to include
students from four of the five boroughs attending over 100 public schools across the city. Our Harlem site
is located on 125th street on the 10th floor of the famed former Hotel Theresa. Our new Brooklyn site is
located on the campus of Medgar Evers College in Crown Heights. HEAF creates pathways to college and
the professional world for nearly 600 low-income New York City minority youth each year, by providing
resources that help them achieve higher education, fulfilling careers, and greater lifetime earnings.
Last year, in our first online giving campaign, we gave $11 and asked 11 of our friends to give a mere $11
with a goal of raising at least $11,000. Through everyone’s hard work and dedication we nearly quadrupled
this and raised over $42,000!
We realized the power of the multiplier. We saw the power of how this multiplied and for our 2nd year we
have set our goal to surpass last year, which we believe we can do with your help. Like last year, it starts
with a commitment of only $11. It's give $11 and ask 11. It's that simple. And with your help we can take
this small, grassroots campaign and grow it into something even bigger! Please help us in year 2 and let us
know we can count on you!