Instagram has turned out to be one of the best social media platforms for brands that want to promote their business and gain a large number of organic traffic for their websites. Being the most preferred visual social networking site for sharing photos, Instagram offers a lot of features that make it a unique marketing tool. Thanks to its more than 800 million users, the platform currently dominates the sector of social media marketing and is an absolute must for small businesses.
In order to increase your brand influence and stay relevant in front of your target audience, here are some strategies that you must devise in your Instagram marketing campaign.
Have a Business Profile
Prior to exercising your marketing tactics on the platform, it is important to make sure that your profile is currently set to the “business” one. If you have created a normal profile on Instagram, it is time to modify it to a Business account. Switch your current profile to a business one and get started with a large number of opportunities. With an Instagram business account, you can easily develop and publish ads, as well as, get access to the performance of your posts and account.
Utilize Free Instagram Tools
Instagram business profiles are quite different from the business accounts on other platforms, as it offers a great number of free tools for improving the marketing tactics. With free Instagram tools such as Insights, you can get access to stats like engagement details, impressions and many more. On top of that, you can also get an insight into the user demographic, making the tools extremely valuable for your marketing campaign. It allows you to understand the needs of the users and post content accordingly and boost the user engagement.
Develop Sponsored Ads
Instagram ads have become the most sought-after feature on the platform and it is not surprising at all. Not only it helps you in gaining followers for Instagram, but it also offers you the opportunity to set your own ad budget and monitor further expenses on ads. You can either create one sponsored ad or run multiple ads. This allows businesses to target and engage their audiences in an unconventional way. With sponsored ads, you can promote your content and brand to anyone who suits your target audience profile.
Use Instagram Stories
Announced in 2016, the Instagram stories offer a countless number of benefits when it comes to social media marketing. Stories are showcased in the top section of the user timeline, making it absolutely visible. This gives you an opportunity to promote content for your upcoming products and services along with a link. The best part of using Instagram stories is that you can use behind the scenes and workplace images to give a more personal touch to your overall marketing campaign.
Leverage the power of Instagram tools and sponsored ads along with the features of business profile and Stories for making your online marketing a success. Follow the above-stated tips and ensure high user engagement to your Instagram account.