Trick-or-Treat for UNICEF began 67 years ago as a way to help kids still affected by World War II. Since then, millions of children across the United States have gone door to door on Halloween with UNICEF collection boxes, calling out, "Trick-or-Treat for UNICEF!" The annual tradition of Kids Helping Kids® — involving donations big and small — has helped to raise more than $175 million since 1950.
This year, funds raised through Trick-or-Treat for UNICEF will support UNICEF’s emergency relief work for children affected by recent disasters. Since 1950, Trick-or-Treat for UNICEF funds have helped UNICEF save and improve children's lives around the world through immunization, education, health care, nutrition, safe water and sanitation, emergency relief, and more.