Every day we strive to simply live the Aveda Mission in caring for the world we live in. April is Earth Month and it gives us a moment to reconnect to why we do what we do-for the planet and more specifically, clean water. Our local partner for 2018 is The Water Council. In an effort to elevate the innovation surrounding clean water we hope you choose to join us in our efforts. Headquartered in the Global Water Center in Milwaukee, Wisconsin, The Water Council links together global water technology companies, innovative water entrepreneurs, government agencies, non-governmental organizations (NGO), acclaimed academic research programs and some of the nation’s brightest and most energetic water professionals. The driving force behind this success is the spirit of collaboration between public, private and academic sectors and the shared commitment to finding innovative solutions to critical global water issues.