Despite the emergence of many new communication platforms, email not only remains alive and kicking but also drives conversion the best, far ahead of even the most-hyped social media. On the other hand, social media platforms are much appreciated by marketers for their ability to create brand awareness and engagement. It is very natural that some platforms will be better than others; Instagram with its visual orientation boasts of customer engagement that’s 120 times that of Twitter and 58 times than even Facebook. It is then hardly surprising to find savvy marketers integrating Instagram with their email marketing.
Instagram and Email – The State of Integration So Far
According to recent studies, around one-third of online marketers have initiated steps to integrate the power of Instagram with email, however, typically, these integrations are quite rudimentary and un-optimized. For example, while over three-fourths of email messages have buttons for social media content sharing, only a paltry 14% of them have carried it further to optimize it with social media images. If you consider Instagram, only about 3% of emails have Instagram images used in them, which is quite strange given that the platform is well-known for its power to engage and generate real Instagram likes. Even though the average customer is liable to assume that Instagram and email are two distinct things, the benefits of integration will be obvious immediately.
Taking Advantage of Instagram Pictures
The reason why Instagram has been a resounding success and why it has an engagement level that is the envy of all other platforms is because of the visual nature that makes it completely different from the others. While many marketers are still using Facebook to leverage the power of social media, an increasing tribe of smart marketers has commenced using Instagram images that hold the interest of users in their email marketing campaigns. It needs to be kept in mind that it is not necessary for you to depend on images in their native state because Instagram makes available a whole host of filters like Valencia, Rise, X-Pro II, etc. to beautify the images for better impact and drive impressions as well as sales revenues.
The Relevance of Images Continues To Be Important
Social media marketers know very well that building brand awareness and connecting with users on Instagram depend to a great extent on how good and relevant your pictures and videos are. Every picture must be capable of connecting to the user and deliver something of value; otherwise, there is no point in posting it. Similarly, when using Instagram pictures in emails, it is also to be ensured that the pictures are relevant to the subject of the email and to the profile of the user for it to have the desired impact.
Despite attempts to continually write it off, email remains a firm favorite of marketers with an overwhelming majority of B2B and B2C businesses using it to reach out to customers. With the integration of Instagram-inspired images, email campaigns can now become more personal and engaging than ever before.