OOH PITCH wrote -
OOH Pitch is happy to support Operation Backpack again this year in fulfilling their great cause of supplying backpacks for children in NYC's homeless and domestic violence shelters.
Approximately 23,000 children live in NYC's homeless and domestic violence shelters. Each year since 2001, Operation Backpack has been distributing new backpacks filled with grade-specific school supplies to homeless children throughout New York City.
A filled backpack provides a sense of normalcy to these children, helping them to look and feel more like their classmates, and most importantly, it allows these children to start the school year feeling prepared and confident.