We are the Pacific Southwest (California) Salon Development Partners and Hair Color Specialists team that is dedicated to protecting our ocean water and beaches. Together with Aveda we are working to create events to help raise awareness, donations and celebrate the Surfrider Foundation. What is the Surfrider Foundation? The Surfrider Foundation is dedicated to the protection and enjoyment of the world's ocean, waves and beaches through a powerful activist network. This is Aveda's 10th year focusing on protecting clean water at home and around the world. Join us in events throughout the coming months to help us reach our goal!