Nick Murray wrote -
Ulli and Myron have always been pioneers in healthy eating and living. Recognizing that what we put into our bodies both through food and environmental exposure can have a significant impact on our health. They found a great fit for the Paddle Relay when they reached out to Bill Couzens a long time friend and founder of Next Generation Choices Foundation and the Less Cancer Campaign.
Since 2004, the Next Generation Choices Foundation has conducted its Less Cancer campaign to bring awareness to increasing incidences of cancer. A nonprofit organization rooted in the Web and social media, and dedicated to cancer education and prevention, Less Cancer educates citizens about behavioral and environmental risks linked to cancer. Less Cancer presents new opportunities to reach individuals and communities.
More than 40 years into the war on cancer, we have spent billions on research and treatment while falling behind on prevention of many cancers. The National Cancer Institute, for example, has spent some $90 billion during that time. Its budget for fiscal year 2012 includes more than $2 billion for research, $1.3 billion for treatment, and only $232 million for cancer prevention and control.
Despite the progress made on research and treatment since 1974, there have been sharp increases in some cancers. Pediatric blood cancers are up by 60 percent, and brain cancers have increased by 40 percent in children 14 and under.
Less Cancer was founded to bring attention to this alarming trend, and to raise awareness about cancer prevention, through the use of digital media and community-supported programming. Although one-third of cancers are genetic, the rest are the result of external forces. Less Cancer’s mission is to make risk reduction and prevention a vital part of the cancer paradigm.
Thank you for your support!