Panache Julington wrote -For Aveda Earth Month 2016, Panache Julington is raising awareness to keep the St. John's River beautiful and healthy. In partnership with the St. John's River Keeper, our goal is to raise $5000. The St. John's River is the largest river in Florida and a huge part of Jacksonville. The river is home to both wildlife and recreation; this organization is working to restore the river by eliminating pollution, oppose water withdrawals and educate the community about keeping the river clean and healthy. The St. Johns Riverkeeper's mission is to be an independent voice that defends, advocates, and activates others for the protection and restoration of the St. Johns River.