The #periodofchange campaign was launched on April 22, Earth Day and will end on May 28, Menstrual Hygiene Day, for we see a sacred connection between the macro-cosmos and the micro-cosmos. The body of the earth and the body of the woman to be deeply inter-related. Ill-informed choices that a woman makes about the products they choose for menstrual hygiene protection not only affects the health of her body, but the body of the earth due to the resulting pollution of our soil, water and air by menstrual hygiene waste. The campaign specifically promotes sustainable menstruation but supports sustainability in all aspects of life
#PeriodofChange calls for concerted action on integrated menstrual hygiene management so that women can choose safe, hygienic and sustainable products. It seeks to create public awareness about best practices in collection and disposal of menstrual hygiene waste and lobbies to promote the same.
Menstrual hygiene management is one of those "wicked" developmental problems that impacts not just the 355 million menstruating women in India, but society at large. This one complex issue touches upon many of India’s challenges: waste management, women’s health, gender-discrimination, right to education, and other basic human rights including caste oppression. The focus is on India, for that's where the team is based, but the body of the earth is one, and all countries in the world face the same problems as India in disposing disaposable sanitary napkins and tampons.
The campaign started because of a chance conversation on a crowded metro in Delhi by two Indian women who are passionate about real social change. It has been three long weeks of innumerable emails, late-night phone-calls, tense moments where we were pulling our hair or gnashing our teeth, the inevitable monthly mood swings, and endless work days of fund-raising, networking, writing, designing, team-building etc. etc. and the campaign is off to a great start with international writers and thinkers from Nigeria, India, Germany, USA pitching in with their expertise.
But we know, we can't do it alone. We need to hire people to help run the campaign. We need funds to support local events connected with the campaign. We need support for wider outreach, content generation, information dissemination and advocacy. Help us to sustain this sustainability campaign. Every dollar counts. You can donate as little $1 or Rs. 50/-
All spending from the funding will be updated on the funding page, so you know that your money was well invested!
PS: Shortly, after we started this campaign, Nepal was hit by a massive earthquake, and one of our partners, Goonj, swung into action by providing relief material, including sanitary pads, to the affected families. We have decided to donate 50% of the funds collected through this campaign to Goonj for relief operations in Nepal.