EVENT DATE: Dec 12, 2012
HOURS PLEDGED: 12
Bombarded with images of murder, abuse, and the reality of life in the inner city, our youth are void of positive images of those who look like them. From a psychological perspective, a schema developed from frequent exposure to a variety of positive images in which one can identify, is certain to have a different effect than images currently portrayed by the media.
This fundraiser is raising money to dispute the media's influence and infuse positive images into the lives of our youth. Specifically, it will initiate and maintain campaigns for several major metropolitan cities in the US.
Campaigns will consist of the following:
1. 5 separate t-shirts campaigns with a photograph and short biography of young adults (21-30 years of age) from that community that are determined to be positive, educated, and free from a criminal history. The campaign will seek to represent those from a variety of careers (i.e. business, health care, sports, trades, education, and entrepreneurial ventures). Although the categories are broad, the biography will highlight the educational and career successes of the individuals.
Note: The 5 individuals will be selected by a committee and specific criteria will have to be met for inclusion into the campaign.
Although this may seem subtle on the surface, the t-shirts will be given away for free to middle school and high school students (and sold to adults for a donation of $25) in the city represented by those on the shirts.
2. A billboard campaign for 1 individual (possibly more depending on the success of the fundraiser) from the t-shirt campaign. Instead of focusing on crime statistics and reactive programming for our youth in billboard efforts, this campaign will reach large amounts of inner city youth and spark the idea/goal/slogan of this effort: "I can do that!"
3. Social Networking pages (Facebook, Twitter, Instagram, etc.) to further push the message and reach the masses of middle and high school students.
As the campaigns progress, middle and high school students will be exposed to countless positive images of successful, educated youngsters who look like them. The result will be "I can do that!"