BENEFITING: PLATINUM CHARITIES INC
In his post-NFL career, Michael McGruder founded Platinum Charities Foundation (PCF), a 501c3 non-profit organization. Within PCF, he set the groundwork for the PYIHS (Put Yourself In Her Shoes: bring an end to abuse) campaign that brings about awareness to domestic violence, and takes families from rescue and survival to empowerment and transformation. “There is a shortage of permanent housing for women and their children once they leave an emergency or transitional shelter, “ says McGruder.
Creator of PYIHS, Cecile Mitchell along with journalist, Jillian Mitchell, put together a plan of action to raise funds for PCF’s mission. Through the union between sports, community, and businesses, the PYIHS campaign will create dynamic initiatives and humanitarian service projects in the 32 NFL cicties across America.