DongJun Kim via Crowdrise
December 07, 2011
BENEFITING: GRASSROOT SOCCER
SUPPORT GRASSROOT SOCCER (GRS) TO HELP STOP THE SPREAD OF HIV
Grassroot Soccer uses the power of soccer to educate, inspire, and mobilize communities to stop the spread of HIV.
A world mobilized through soccer to create an AIDS free generation.
GRS is a non-profit organization founded in 2002 that uses the power of soccer to educate, inspire, and empower communities to stop the spread of HIV. GRS has programs in 10 African countries with flagship sites in South Africa, Zambia, and Zimbabwe. Founded by four professional soccer players, Grassroot Soccer is mobilizing the most vulnerable population of youth ages 12 – 19 to break the cycle of AIDS by engaging local coaches who equip young people with the knowledge, skills and support they need to avoid HIV.
Why Soccer ?
Soccer is an integral part of local cultures across the world. It is something so positive that it brings smiles to children’s faces even in the worst of circumstances. Soccer teams and leagues are ubiquitous structures in even the most impoverished areas. And professional soccer players are heroes to the kids who watch them play.
By working within this existing structure and by training role models – pro players, coaches and youth players themselves – to get the message out about healthy behavior and the risks of HIV, it has shown that it can break stigmas, dramatically increase awareness, change behaviors, and turn the tide against HIV.
For more information, http://www.grassrootsoccer.org/what-we-do/