We're still seeing (RED)! For 4 days, 70 women travelled across Europe, raising money to help (RED) deliver an AIDS FREE generation by 2015. The Tour has ended but our mission is far from over. You can still help by joining in - sponsor the whole team or pick your favorite driver. Check out our photos from the road!
Driving 35 red cars, these 70 women participated in the inaugural Cash and Rocket (RED) Tour - from the excitement of central London, to the beauty of Place Vendome in Paris, through the cobbled piazzas of Milan ending on the coast of Monte Carlo. Each stop held an exciting event including a reveal of the latest (BUGABOO)RED design collaboration at the Park Hyatt Paris-Vendôme to a stop in Geneva for lunch and a polo match followed by a dinner event upon arrival at the Park Hyatt Milan and culminating with an auction in Monte Carlo.
The European road trip raised both awareness and funds to help fight AIDS. And it could not come at a more important time.
We are currently at a critical milestone in the fight against AIDS: by 2015 we can virtually eliminate the transmission of HIV from mums to their babies. Every day 1,000 babies are born with HIV. By 2015, that number can be near zero. It’s an incredible possibility – one that could help see the beginning of the end of AIDS. And when you set that against the backdrop of the AIDS pandemic – 30 million deaths in 30 years – the opportunity to turn the tide on this disease is a possibility we can seize.
To learn more follow (RED) on Twitter @joinRED!