Founded by Danny Wood of New Kids On The Block in memory of his mother, Betty, our mission is to help minimize the financial burden associated with breast cancer for patients & survivors by providing direct financial support to them so that they can focus on recovery & quality of life. Our mission is to make sure that the legacy of Betty Wood lives on! Our goal is to fill the gap left by the major breast cancer charities. Research & awareness are great, but they do no good if a patient can't afford the treatments, or if they have to choose between paying for treatment or paying the electricity bill, buying groceries, or rent. Support our mission by starting your own fundraiser. 5Ks, marathons, bowling nights, dine to donate, yard sales. You name it, we're up for it!