BENEFITING: P E F ISRAEL ENDOWMENT FUNDS INC
EVENT DATE: May 22, 2015
'Running from the Heart' is a non-profit organization which was established in 2008 by accomplished Olympic long distance runners and members of the Israeli Ethiopian community. They were proud of their accomplishments and passionately convinced of the potential of the young people of their community, but at the same time deeply distressed by the difficult circumstances and how it affects the community’s children. They felt a sense of mission to make it better – especially for the next generation. They developed a program to help the community’s children with the very sport they themselves excel in: running.
The program has 3 objectives:
1.The advancement of the children’s physical and mental abilities, cultivating a sense of empowerment, a belief in their own worth and tools to tackle the challenges that life presents.
2.To establish sports as a model for a healthy life style
3.To cultivate leaders and role models from within the community - the trainers of the program
We believe our program reverses the direction in these children’s lives, from running away from something to running towards something. Running towards a goal, running towards finding their inner rhythm, running towards a better life.
This campagin was created to raise money for the biggest even of our program - the annual 'Running from the Heart' race, which will be held in Tel Aviv on May 22nd. The event includes a 5K race with the top runners in Israel, followed by a 1.5K race for adults and children. This race will be a major milestone for our kids, as they are the stars of the event! Hundreds of bystanders will run beside them, cheering them on, until they cross the finish line with a feeling of empowerment and accomplishment, having fulfilled a dream which we are confident will carry over to so many other parts of their lives. This is not just a competitive race, rather a defining moment – one that will stick with them for life, reminding them that anything is possible.
We would love for you to support our efforts in providing these amazing kids with the most amazing race ever!