To raise awareness of depression and suicide prevention in the Southwest, Iluka provided funds for the good folks at Black Dog Ride to buy Winston the calf, now a fine steer. On Monday 26 September Winston will be auctioned at the Perth Royal Show. This Crowd Funding campaign is to raise funds to win Winston at the auction and send him to live out his days on a farm. All funds raised go to the Black Dog Ride regardless of whether Winston is won or not. Black Dog Ride began in 2009 as one man's ride to raise awareness of depression, developing into national suicide prevention charity involving thousands of Australian motorcycle riders who've raised over $2,200,000 for mental health services, fostering mental health awareness around the country. The Black Dog Ride Mission is "to raise awareness of depression and suicide prevention." Black Dog Ride Australia achieves this with: •AN ANNUAL NATIONAL ONE DAY RIDE The inaugural one day ride set off from south west WA in April 2010 with several hundred riders joining Steve on his day long mission to raise awareness of depression. By March 2015, this national awareness raising ride had over 6,500 riders participate in 33 legs in every state and territory across the nation, ensuring depression and suicide prevention awareness was spoken about in every corner of the continent. The 1 Dayer has raised over $529,000 for mental health services in just five years. •AN ANNUAL NATIONAL LONG DISTANCE RIDE Steve Andrews set off on the 14,500km Black Dog Ride around Australia in 2009. Since 2010, over 1500 riders have joined Black Dog Ride on the annual Ride to the Red Centre, a week long trek to the red heart of Australia, stopping in hundreds of towns to spread awareness of BDR's mission. The annual national long distance Black Dog Rides have raised over $1,601,000 for mental health charities since 2009.