Kiehl's LifeRide for amfAR is an annual charity motorcycle ride through major U.S. cities that included multiple high profile events at Kiehl's stores along the way to help raise HIV/AIDS awareness and funds to help amfAR find a cure. 6 years ago, Kiehl's decided to do more to help fight HIV/AIDS. Our iconic motorcycle ride was the perfect vehicle to raise money for our mission to find a cure. Please join me in donating to help find a cure. At the conclusion of this year's ride, Kiehl's will have raised $1.2 million for amfAR that has helped fund seven cure-related research projects.