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General About-Face Team

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EVENT: #TwiceAsPowerful Back-To-School Challenge

EVENT DATE: Sep 27, 2016

Caroline Henderson


About-Face wrote -

Some of About-Face's favorite people are challenging all of About-Face's other friends (that's you) to raise $20,000 by September 25. If we make this goal, they pledge to MATCH the amount. That means when you donate, it will be DOUBLED dollar for dollar, and About-Face will have another $40,00 for our powerful school media-literacy programs. Score!

WHY: We're going back to schools with our teenagers this fall, and we want to keep helping girls and teens of all genders become twice as powerful by questioning the motives of social media and other media. AND we want to rock their worlds by enabling them to take action to change our media culture.

In 2015, we reached about 1,200 students with our fun, engaging brand of media literacy that improves self-esteem, body image, and ability to question media even after our classes. And our survey results show that it's working. This year, our goal is to double our impact!

We want to reach 2,400 students in the Bay Area this semester, and have already worked with 800! Help us reach another 1,600 young women and men whose schools otherwise can't afford this crucial media-literacy training.

Here's who has pledged to match the $20,000 you help us raise:

Anne Germanacos

Kjerstin Gruys

Kendra Hyett

A Better Place Foundation

An anonymous donor


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