Shake It Off, Inc., was formed in 2012 as a charitable 501(c)3 Pennsylvania non profit. Shake It Off was co-founded by Christopher Cianci, D.C. after his wife, a Delaware attorney, Jodi was diagnosed with Young Onset Parkinson's disease. They were told by one doctor that she could either do ‘nothing’ or take ‘the traditional PD meds’, but for this athletic couple, these were not options. They started a journey to find how they could fight back. The couple visited Dr. Jay Alberts at the Cleveland Clinic in Ohio where he conducted research on biking, the brain, and Parkinson’s. Evidence showed a 35% reduction in symptoms of those with PD by the simple act of pedaling a bicycle at 80-90 RPMs for 45 minutes, three times a week. Further, new research shows, it may even slow the progression. Jodi has been doing a version of Dr. Albert’s program by taking spinning classes 3 times a week, along with a personal trainer and the results thus far have been remarkable. After only 6 weeks of cycling, Chris was the first to notice an improvement in her fine motor skills. She was able to use her right hand and her once small handwriting looked almost as legible as it did 15 years prior to her diagnosis. Jodi continues her exercise therapies by incorporating HIIT (High Intensity Interval Training) and advocates exercise for those with Parkinson's.
Net proceeds go toward investigative, research studies that involve exercise related therapies for Parkinson's patients, advancing Parkinson's patients quality of life through exercise strategies, as well as finding a cure. To date, we have funded research at the University of Delaware, (read more at Dr. Knight's leading studies into the role of the nervous system in fast movement for Parkinson's patients.)
We have also funded research at the Cleveland Clinic, Dr. Jay Alberts, the Davis Phinney Foundation and the Michael J. Fox Foundation.