The Pink Ribbon Walk is sponsored by Sisters by Choice (SBC). SBC is a breast cancer organization committed to addressing the disparities surrounding breast cancer. The Pink Ribbon Walk is held annually at Piedmont Park. This 5K walk/run was started in 2005 and has grown tremendously over the years. All proceeds from the race go towards the operational costs of Sisters by Choice’s Mobile Breast Clinic. The breast clinic travels throughout the state of Georgia to help medically underserved men and women gain access to quality breast care.
Sisters By Choice (SBC) was founded in 1989 by Dr. Rogsbert F. Phillips-Reed, a prominent Atlanta-based breast surgeon, SBC has evolved into a multi-faceted organization providing services for the uninsured and underserved women. SBC provides over 1000 free mammograms and breast exams each year as well as provides free educational seminars, workshops, and health fairs to promote breast cancer awareness.