Who am I?
I'm an entrepreneur, a foodie, an eco-warrior and founder of Previse SkinCare. I am also a recovering corporate executive, with a very long history in marketing, business development and global brand management.
Why am I climbing?
I am climbing Mt. Kilimanjaro for several reasons. The first is for the mother of dear friend who has Stage II skin cancer. I am climbing for my grandfather who suffered from the disease. I am climbing for you, your loved ones, and the millions of others who will suffer from this diabolical cancer. I am climbing to bring much needed awareness to the message of skin integrity.
I set about creating Previse [pre-vize] to help improve skin's fitness for people of all ages and skin types. The products utilize sustainable botanicals and other earthly ingredients to improve the health and quality of our number one organ—our skin. Just as our skin is under increased and constant attack from the environment, so too is Mt. Kilimanjaro. What better way to bring attention to much needed conservation and sustainability than to test my body, my skin, and my health with this rigorous and life-altering climb!
To help raise $1 million in funding, Previse is generously donating $18 from every sale of our award winning sunscreens to the cause. SunSheer and SunSheer SuperChill will accompany the team up Mt. Kilimanjaro. The recipes are safe for people and the delicate ecosystem we are climbing. The ZeroSilicone recipes are free of parabens, PABA, petroleum, PEGs, tricolsan, and synthetic fragrances. Utilizing zinc and titanium in proprietary formulas that reflect intense UV radiation, the Broad Spectrum products block harmful UVA rays and protect the burning effects of UVB. Plus, the natural pink grapefruit essence will be a refreshing break for hikers who will not bathe for over 9 hot, sweaty and difficult days!
WHERE THE MONEY GOES?
Your donation goes directly to the American Academy of Dermatology [AAD] to support their inaugural SPOT Skin Cancer Campaign. Skin Cancer, Take A Hike! is endorsed by the AAD to help amplify this new initiative. Click here for more information on the SPOT Skin Cancer campaign and the AAD generally.
WHAT CAN YOU DO?
Help us raise funds for this event by clicking DONATE to the right and though your purchase of SunSheer today.