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James Song's Fundraiser:

Songaga

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BENEFITING:

James Song

THE STORY:

Songaga uses the internet to improve yields for a variety of commodities. Think of it as a comparison shopping site for the third world. What holds people back in developing countries is lack of market. Let me explain. Let's say you're a farmer in Tanzania. You have half an acre of land, but use only enough to grow food for your family. Why? Because growing any more would be a waste of time and resources -- there are no buyers. Songaga aggregates those buyers for you, so you have an outlet to sell crops (or whatever you can provide). If you're a farmer, to go back to our example, you could easily grow 20 mango trees on your unused land. Songaga will give you a means to cheaply and easily market your extra mangoes for added income, allowing you, in turn, to buy fertilizer or medication or a bicycle -- things you need to bring yourself out of poverty.

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James is working on selecting a charity so you can support Songaga.