Kenna, born Kenna Zemedkun, is a singer-songwriter, tech creative and social activist. His critically acclaimed music and work has been Grammy, Emmy and VMA nominated. Kenna is also the founder and producer of the innovative Summit on the Summit clean water initiative that through advocacy, helped the US government re-appropriate hundreds of millions of dollars to the global clean water crisis.
When Justin Timberlake needed a creative partner to re-launch Myspace, he asked Kenna to helm and help the re-imagination of the platform.
One-For-One is about being a person who is for the well being of themselves and others. I am for you, and you are for me.
A “One-For-One Artist” is an artist of any genre who makes a commitment to improving the world through the daily sales and business of music.
I am committed to give up to 50% of the money I make to the causes and social issues that my fans and I care about.
WHAT DOES THE ONE FOR ONE
ARTIST MODEL LOOK LIKE?
It’s fairly straight-forward. As a musician, what I make is based on how much music, merchandise and tickets my fans purchase. That would be represented as “INCOME” in the model above.
After that we take on “COSTS.” We pay everyone who has helped us get the music heard, the tickets sold and the merchandise made and shipped - managers, agents, band members, rehearsals, equipment, logistics team, marketing and radio promoters who grind everyday to get the music on the radio and in the world for you to hear it everywhere. Then there is the taxman, which is factored into cost.
What is left is what the artist makes (that’s me!).
I am committing to giving 50% of everything I make as an music artist to the causes and issues that you and I care about.
To reiterate, for every $1 dollar I make – we will give $1 dollar to our causes. Every time a song is sold in retail, a concert ticket is purchased or merchandise is sold, we’ll be helping a person in need. Together, we’ll use the business of music to make the world a better place.
When you go to fund or buy the music, merchandise or tickets, you will be asked what cause you would like to give to from a list of causes I care about, with the option to enter your own cause of choice. And because of your generosity, at the end of the year, we will publish the earnings of the One-For-One Fund and how much will be sent to the causes we have supported together.
WHAT IS THE CROWD-FUNDED MONEY BEING USED FOR?
Crowdfunding is where we start.
The hope to raise 350K is to bring together some of the best producers, artists and creators in the world and make Songs For Flight the album. Quality is something that I strive for in my art, and what I believe the fans should expect. So we will make a quality album with depth and a true focus on sonic and definition of sound. This funding will go towards making that quality music, chronicling everything and bringing you the story in real time. Behind the scenes, and in the studio as we make it. Also, it will also partially go towards the boring marketing, radio teams and publicity so that the music is heard and promoted around the world and become the accelerator for the money you have invested to go exponentially to the causes we care about.
Remember, record labels spend millions of dollars to create an album, launch an artist and market them to you. At a fraction of that we are calling upon friends and allies across the industry to help us do something special to reach and change the world together. But, we start here, with you. Thanks ahead of time for helping us.
We are shooting the first ever music video shot across the world for the first single entitled SLEEP WHEN WE DIE. Special thanks to Apple, Delta and AirBnB for providing the resources for us to do it. We are literally crossing the globe in 30 days in September and coming to see you! Be a part of the beginning of the journey to make my new album Songs For Flight.
Come and be in the video. We will publish where we are going to be and where we will have you all come meet when we are in your part of the world. You can submit your name here to be contacted as we arrive, and we will send you a message to remind you to check the schedule and meet us. The itinerary will be posted in the coming weeks.
Enter to win an all expense paid trip to meet us in Hollywood! We'll give you and a friends a screening of the official music video for 'Sleep When We Die' from the album Songs For Flight, Dinner with Kenna, and an epic adventure with our friends!
Everyone who funds the project between August 24th and November 2nd, 2015 will automatically receive an entry to win the trip.
If you don't want the hassle of picking a package - just click above and go directly to the funding pages. We'll come up with a special digital package to send your way as we go on the journey.
Otherwise - check it out!
Please note that all packages do not include shipping costs and applicable sales tax. Orders will be processed and shipped 4 to 6 weeks from end of campaign. Package availability subject to change throughout the campaign
Come join me on my musical journey to become the first ever
Come join Kenna on his musical journey to become the first ever ONE FOR ONE ARTIST.
Enter to win a trip to meet us in Los Angeles* & we'll give you a part in the official music video for 'Sleep When We Die' from the albumSongs For Flight!
Everyone who funds the project between August 24th and September 28, 2015 will automatically receive an entry to win the trip. You may also enter to win the trip by signing up for news and updates on our mailing list below.