spread the voice
Organized by: turki ali
Just two years ago, there were no daily online newspapers to produce news content and compete with other local media in Oman. But because of a collaborative effort by a group of journalists, the first online news outlet in Oman debuted in May 2012. It’s called Al Balad.
Al Balad arrived as a result of a change that took place in Omani society: People switched from traditional media to reading news online, which included getting headlines and stories from Facebook, Twitter and Instagram. What we cover Since it was launched, Al Balad has covered different news than traditional print or broadcast media. Al Balad also attracted a larger audience from a younger generation by using social media. We created interactive services to enable readers to share their stories and ideas via our Send News and Readers' Journalism sections. Al Balad produces multimedia content to gives us an edge over traditional newspapers and, thus, to attract a larger audience. Our team is using infographics and videos to maintain an attractive and interactive website. Financing the site However, improvements to the website, like the design and speed, are future goals dependent on money. One of the major challenges we’ve faced while launching Al Balad was funding.