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Whole Foods Market's Fundraiser:

The Apple Pushers (2011, 72 minutes)

Whole Foods Market's Photo
Whole Foods Market's Photo
Whole Foods Market's Photo
Whole Foods Market's Photo
Whole Foods Market's Photo
Whole Foods Market's Photo

Whole Foods Market via Crowdrise
April 21, 2012

Help expose kids to the magic of growing their own fruits and veggies, let's raise money for Harlem Grown. Go!!  See more


EVENT: Whole Foods Market Do Something Reel

EVENT DATE: Apr 22, 2012

Whole Foods Market


The Apple Pushers, written and directed by Mary Mazzio, narrated by Edward Norton, and underwritten by the Laurie M. Tisch Illumination Fund, tells the stories of five immigrant streetcart vendors who each have one dream: to find success in America.

To realize that dream, each has chosen to be a part of a unique urban experiment to roll fresh fruits and vegetables into New York City's food deserts - places where finding a ripe, red apple presents a serious challenge and where obesity and diabetes rates are skyrocketing. This experiment - the Green Cart Initiative - offers not only economic opportunity to these vendors, but also presents a creative strategy in the fight against the obestity epidemic found in so many of America's cities. 

The Apple Pushers website
The Apple Pushers on Facebook
The Apple Pushers on Flickr
The Apple Pushers on YouTube


We're excited to be a part of an important documentary film festival - a collection of consciousness-raising films. We hope you watch, think, act and that you are as inspired by the film as we are. And with that inspiration, we're hoping you'll do something real in your own way - make a difference in your home, community, or right here by DONATING to Harlem Grown - click on the big DONATE button to the right! 

Inspired? Take More Action!

Are you inspired by The Apple Pushers? Here are some more ways to make a mark in your own community and on your own life: 

  1. Call your local food policy council and see how you can get involved. No food policy council in your area? Contact your local city council and get one started!
  2. Are you taking advantage of what's available to you? Are you eating 5 and 2? (5 vegetables per day and 2 fruits per day?) If you don't live in a food desert, show your appreciation for the food you have in your world by taking care to get your 5 and 2 per day. Push back the borders of your own food desert so you can maintain optimum health for yourself and your family. Don't be an obesity statistic. 
  3. The best organic food is what's grown closest to you. Support local growers in your area by opting for local produce when in season. Make it fun and take your friends, family, and neighbors to check out your local farmers' markets, family farms, and other sources of sustainably grown food in your area. 


  1. What is a food desert? Why is there a lack of fresh produce in "food desert" areas? 
  2. Why are low income areas suffering from disproportionate rates of obesity and diabetes? 
  3. If children and families in food deserts are given access to fresh produce, will they buy it? 
  4. What does a green cart mean to a community when it arrives (in a food desert)?
  5. Can entrepreneurship help to solve the food desert problem? 
  6. How can the messages in this film be transfered to tackling obesity elsewhere? 
  7. What might be some potential for youth, who may or may not live in food deserts, to help bridge the gap and bring resources into those communities? 
  8. What are some of the bureaucratic obstacles for the urban agriculture movement? 

Click here to watch the movie

Enjoy the Film!



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