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Robert Green's Fundraiser:

The Mobile Grocer

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BENEFITING:

Robert Green

THE STORY:

Despite all the efforts to fight food insecurity, Florida in general, and Brevard County specifically are leaders in food insecurity. Food insecurity is a household‐level economic and social condition of limited or uncertain access to adequate food. While hunger is an individual‐level condition that may result from food insecurity. The two largest populations affected most are children and seniors totaling over 25% of the total population suffer from food insecurity affecting more than 130,000 people annually. Despite all the organizations that fight food insecurity and supporting healthy eating and lifestyles, none are like the Mobile Grocer. Modeled after the Twin Cities Mobile Market in St. Paul and Minneapolis, The Mobile Grocer will help people threatened by food insecurity or those lacking transportation or opportunity to shop for fresh and nutritious foods, by bringing the store to the community door. The organization requires $75,000 initial capitalization to create a sustaining nonprofit organization that plans to make 12-15 stops per day, expecting an average of 20 people per stop, spending an average of $20.00 per visit, generating up to $1.8M in sales per year while helping more than 63,000 visitors per year from the mobile store with excess revenues going to cover fresh food expenses for people threatened by food insecurity conditions. We plan to write for grants from a number of federal, state and local organizations including the National Institute for Health, National Institute of Food and Agriculture, Just Energy Foundation, Humana Foundation, Lowe's Charitable and Educational Foundation, Robert Wood Johnson Foundation, The WalMart Foundation, United Way and Second Harvest Food bank, as well as generate revenue from operations to offset the cost of goods, fuel and labor costs. This fundraiser is part of the annual campaign, to help keep food affordable and accessible, engaging the community by increasing access to fresh nutritious foods.

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Robert is working on selecting a charity so you can support The Mobile Grocer.