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2nd Annual Art Van Charity Challenge's Fundraiser:

The Rainbow Connection

2nd Annual Art Van Charity Challenge's Photo

BENEFITING: RAINBOW CONNECTION

2nd Annual Art Van Charity Challenge

THE STORY:

“The Rainbow Connection grants wishes to Michigan children with life threatening illnesses. In addition to the positive impact of the generous financial donation from Art Van it is the increased promotion and hence awareness of The Rainbow Connection that had the greatest positive impact. People don’t realize that charities don’t advertise because it costs money to advertise and the hiring of professional services outside the mission to do it right. Art Van utilized its resources to promote the mission of the fifty charities all over Michigan and the positive impact was immediate. Website hits increased significantly and calls to offer help increased, referring to the Art Van Million Dollar Charity Challenge the caller read about or heard on the radio. Thank you Art Van for all you are doing. You are a role model for us all.”

Mary Grace McCarter, Executive Director, The Rainbow Connection

The Team: $0 TOTAL RAISED SO FAR

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