We had this idea 3 years ago to build a tool that took all the good parts of 'do-it-yourself' website tools, and replaced the bad stuff with.. well, more good stuff.
The result: We're nearly ready to launch our baby - a CMS (that's content managment system) that as easy to build as it is to update. Clean and easily separated code from content, but full access to both. Really! Integration with all the best Google tools have to offer, from Analytics to A/B testing and Adwords.
But it's not just the tool. Our manifesto is helping small businesses take advantage of the local web and reach out to their community using their website as a central hub. We're building tools and resources to teach people how to test their ideas, and how to refine the message that will resonate best with their specific clients.
We could use a little bump to really get this moving. The money raised here will go to setting up our initial server farm, pay for design resources, and fund our initial ad campaign.