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Think.Eat.Save Initiative Reduce your foodprints

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Eugene Jernigan








APRIL 15, 2013


The Think.Eat.Save campaign of the Save Food Initiative, is a partnership between UNEP, FAO and Messe Düsseldorf, and in support of the UN Secretary-General’s Zero Hunger Challenge, which seeks to add its authority and voice to these efforts in order to galvanize widespread global, regional and national actions, catalyze more sectors of society to be aware and to act, including through exchange of inspiring ideas and projects between those players already involved and new ones that are likely to come on board .
A recent report study has revealed that about one third of all food production World – wide gets lost or wasted in the food production and consumption systems amounting to 1.3 billion tones.
In industrialized Nations, retailers and consumers discard around 300 million tonnes that is fit for consumption around half of the total food squandered in these regions. This is more than the total net food production of sub-Saharan Africa and would be sufficient to feed the estimated 900 million people hungry in the World (FAO). To distinguish Food loss and Food waste;
Food Loss refers to food that gets spilled, spoilt or otherwise lost, or incurs reduction of quality and value during its process in the food supply chain before it reaches its final product stage. Food loss typically takes place at production, post-harvest, processing and distribution stages in the food supply chain.
Food waste refers to food that completes the food supply chain up to a final product, of good quality and fit for consumption, but still doesn't get consumed because it is discarded, whether or not after it is left to spoil. Food waste typically (but not exclusively) takes place at retail and consumption stages in the food supply chain.
There are many factors causing food loss and waste. One of the simple factors is developing attitudes towards packaging. Consumers are not making use of information on pack or the packaging. Consumers are also not provided with clear and consistent labeling on pack “use by” / “best before” storage location, freezability etc.
Action Green for Trade and Sustainable Development (AGTSD) in its work at the grassroots level has taken upon this initiative as part of its campaign on the Environment Day 5th June 2013. As part of taking this challenge AGTSD with the support from UNEP endeavors to disseminate information and sensitise the public at large. AGTSD intends to partner with different stakeholders such as household, hotels, restaurants and supermarket to spearhead initiative campaign. Food waste is a massive global problem that has negative humanitarian environmental and financial implications.


AGTSD having served as community based organization for 8 (eight) months is registered as a development organization registered under section 10 of the Non-Governmental Organization Co-ordination Act.
AGTSD has a mission to economically empower low-income traders particularly women traders through proper trade policy, support of soft loans and conducting trainings and seminars about cross border trade, sensitizing the General public about the benefits of Regional integration and Green Economy programmes. AGTSD seeks to engage the rights-based approach that integrates the norms and principles of the international human right system into development work.
To enhance its objectives AGTSD is working in partnership with Ministry of East African Community (MEAC), Total Kenya Ltd, and National Social Security Fund. A simple survey done by AGTSD shows that more than 90% of General Public at the grassroots level have little understanding of what causes food losses and how to prevent them. One of the objectives we intend to do is to reduce this percentage by raising awareness of Think.Eat.Save Campaign AGTSD would like to request funds of Kenya Shillings 300,000.00 (Three hundred thousand only) to implement this programme under proper supervision of UNEP authority.


AGTSD was formed in 2010 as an unregistered community based project to support women traders in cross border trade in their quest for business and improve their living standards. In July 2011 AGTSD was a registered as development organization registered under section 10 of the Non-Governmental Organization Co-ordination Act. AGTSD has different interventions in supporting the community. Firstly we support traders especially woman trader by intervening with proper trade policies, by giving soft loans of less than $ 100 at affordable interest rate and comfortable payment period. Secondly, we provide business training in simple book keeping, home Economics and computer packages. Thirdly, AGTSD in conjunction with MEAC sensitize the General Public at grassroots level about the benefits of East African Community integration processes. Recently, AGTSD had its 1st sensitization of East African Community treaty at Luckysummer, Nairobi. Fourthly, AGTSD also has interventions in Green Economy and Climate Change. AGTSD in conjunction with Total Kenya Ltd provide solar lanterns at affordable price to community people. We have already approached Kenya Power and Lighting Co. to provide solar energy saving bulbs to the community.
AGTSD has seen tremendous growth in supporting the grassroots people. The economic wellbeing and living standards have improved. AGTSD serve women traders who come from informal and formal settlement areas. The areas we have presence are Baba dogo, Luckysummer, Korogocho, Ngomongo and the surrounding areas.
AGTSD has strong workforce who are conversant with community work and the process of integration of East African Community. AGTSD wish to recruit more professionals who will support the organization in greater heights to achieve sustainable development in the community.
AGTSD has a vision that every small, medium entrepreneur go beyond borders. And the mission statement is to professionally provide financial services, training and seminars on trade policy and development to the low income entrepreneurs in cross border trade through the lens of regional economic communities and World Trade Organization (WTO)



1. Eugene Schneider Jernigan, Trade Policy and Development will be responsible for planning and implementation of the project. Responsible for the comprehensive report of the project. Ensure approval of financial documents (payments and receipts) and correspondence with other organization.
2. Risper Mihadia Mayenga, Accountant receivables – will be responsible to ensure the organization adheres to accounting standards and practices and provide financial reports of the project. All correspondence with other organization.
3. Patricia Wairimu Rubia, Accountant payables – will be responsible to ensure the organization adheres to accounting standards and practices and provide financial reports of the project.
4. Evelyne Were, Women Coordinator will be responsible for coordinating women groups and other marginalized groups. She will ensure the AGTSD is coordinating with the Government agency.
5. Jacktone Kingsley Omondi, Marketing and Sales department will be responsible for reaching wide network of people to attend the sensitization of initiative. This will be through door-to-door activities, public address system (PA).
6. Ann Babu – Research and Training responsible for coordinating and conducting training. Responsible for collecting data and analyzing.


AGTSD adheres to strict guidelines in its finance manual. The manual guides the organization to achieve international accounting standards. Proper controls are in place to ensure smooth flow of financial documents and reduce the risk of fraud.
• Budgets are prepared and approved by Directors.
• Sufficient accounting records are kept of all transactions.
• Processing transactions are done ensuring double entry accounting standard.
• There is segregation of duties to ensure double check.
• Donor funded projects the expenses are assigned project code, donor, cost centre, date of transaction and budget line.
• Cash and Bank reconciliations are done to validate the financial systems.
• Non-cash based transactions e.g. depreciation, reserves the accountants make a formal journal entry.
• All transactions in hardcopies are captured and stored in computer programmes. Access to information in computer is limited to key staff.


AGTSD has adequate experience to conduct exercise of sensitizing the General public about the EAC treaty. Recently, with the support of the MEAC, NSSF and Total Kenya Ltd, we conducted the sensitization programme with the theme Vuka Mpaka na Biz-Na. The function was held in Luckysummer, Nairobi. There was tremendous impact as many people wanted to engage themselves with the development of the EAC. We used the public address system going round the communities encouraging them to show up for the Public Barazas. Reading Materials like Brochures, Magazines from EAC were given to the people. There were group forums to discuss as well as one to one forum to discuss the development of the EAC. Experts from AGTSD and EAC were invited to give talks on the benefits of the integration of the EAC. We promised the communities that boardroom discussions about EAC will trickle down to the grassroots people. Recently we held a successful campaign of cleaning the environment. Bank of Africa and Pepsi Cola supported the initiative.


Food waste is a complex problem with losses occurring throughout the supply chain from Farm to Fork. The causes of food losses and waste in low income countries are mainly connected to financial, managerial and technical limitations in harvesting techniques, storage and cooling facilities in different climatic conditions, packaging and marketing systems.
Many smallholder farmers in developing countries live on the margin of food insecurity. A reduction on food losses could have an immediate and significant impact on their livelihoods.
There is hunger in the world and more so in the developing world. There is lack of adequate rainfall, farming skills, lack of farm inputs.
Food losses have a direct and negative impact on the income of both farmers and consumers
Improving the efficiency of the food supply chain could help to bring down the cost of food to help consumers
There is limited awareness of the - related benefits. The information that has trickled down is not adequate therefore the farmers, households, supermarkets and hotels taking advantage of the remain a challenge.
Lack of adequate information about is wanting. This information does not trickle down to public and therefore taking advantage of the opportunities available is not possible.
Lack of initiative in the public especially at the grassroots level is one of cause of deterioration of health, safety and environment. The public has little regard to health, safety and environment conscious.
The literacy level amongst the public is limited. Hence most of the opportunities that can be found by access to information are limited. This compounds the problem of MSME’s who conduct their business in informal and formal trade.
Lack of technical support at the grassroots level is inadequate. The industries in our intervention areas employ semi-illiterate, semi-skilled persons who have no technical skills to improve the services and products they produce therefore there is food wastage.
Lack of funds to label their food products is a major problem with the MSME’s. The food processors usually belief giving more information is an additional cost that they cannot afford and it is only meant for big companies.

The target groups include the households, restaurants, supermarkets, hotels, women groups, the youths who are discriminated and cannot access information, education and materials due to the residence areas that are deplorable.


AGTSD is geared to work with the General Public at the grassroots level to take advantage of the opportunities and benefits that are available in the integration of the East African Community. The following objectives are key to achieving the integration of East African Community in initiative.

1. AGTSD will bring different stakeholders to share information and experiences to assist vulnerable groups to understand the initiative The stakeholders include the. The Ministry of East African Community (MEAC), National chambers of Commerce and industry, Microfinance, grassroots trade associations and other grassroots NGOs and CBOs. The study in says simple actions by consumers and food retailers can dramatically cut 1.3 billion tonnes of food lost or wasted each year could help shape a sustainable future. “A World without waste where resources are used sustainably.”
2. To decrease the knowledge gap between those who know and those who don’t know about the initiative. AGTSD will impress upon UNEP, MEAC to print relevant materials that is simple and understandable to the community about the initiative or food security.
3. To sensitize the General Public at grassroots level by holding forums that are geared to understanding the AGTSD will seek partnership with the National Chamber of Commerce to provide training and grassroots traders associations to mobilize vulnerable groups on the ground.
4. To provide adequate information for general public about reducing food prints. AGTSD will reach hotels, restaurants, supermarkets, and households to make the message reach home. To communicate with consumers the benefits of utilizing this information and providing improved packaging functionality e.g recolsability, material to enhance life could help consumers waste less food in homes.
5. To work with manufactures by ensuring they are providing consumers with clear and consistent labeling on pack “use by” and “best before”, storage location and freezability etc
6. To change the consumer perception or attitudes to food waste and food package. The awareness will improve how consumers handle food and leftovers and sensitive to instructions on package.
7. To reduce food waste and eventually save on money and resources.
8. To provide education, skills and training for men and women to take advantage of new opportunities and openings presented by Training will enhance marketing strategies, sources of capital and new markets.
9. AGTSD will promote awareness and capacity and interrelations among various groups.


AGTSD we intend to cover most of the major Supermarkets, Hotels, Restaurant, and households in luckysumme in Nairobi.

1. Promotion Banners, booklets, pamphlets/tracts and brochures,

To promote the sensitization programme of the organization will first purchase four huge and portable banners that would comprise of UNEP, MEAC and AGTSD Logos. The Banners will carry message of sensitizing the General Public about These standby alone Banners would be placed at strategic places in supermarkets, hotels, restaurants and households.

2. Training Officers/Volunteers

Participating officers will receive extra training from UNEP experts on the benefits of the intervention. In return the trained officers/volunteers will support sensitization programme that will be done at the household level, supermarkets, restaurants and hotels.

3. Work with Supermarkets, Hotels, Restaurants and Households

With the support of the management of Supermarkets, hotels, Restaurants and homes the volunteers will be stationed at receptions and issues brochures to consumers.


 The level of understanding of the people at the grassroots level, the woman trader, the youth and the marginalized people about the reducing food waste will increase.

 The availability of information will be available easily and this will enhance food security.

 The attitude of people towards food wastage, reading important information on the package will change for good.

 Households at grassroots level, supermarkets, hotels and restaurants will save on money from food wastages. The income can be used to buy other essential household goods.

 Food insecurity is major problem in East African Community. By sensitizing East African Community people, more food will be available for the less fortunate. Intra-trade will increase.

 The ministry of East African Community will expand on its mandate to provide more information to many traders. This means information on trade will be available.

 AGTSD will seek to build capacity, research and development handbooks, manual and training materials with the help on UNEP.

 AGTSD will engage the forums in advocacies that are aim in campaigns, promoting changes in specific laws and policies.


AGTSD will ensure that participation of vulnerable groups in taking place. We will continuously focus on the role of duty bearers and their conduct.

The sensitization programme at the grassroots level will formally be evaluated in its process and up to the end of the programme by lead experts from United Nation Environment Programme, (UNEP)

To determine whether the project objectives are being met survey questionnaires to collect data before and after the project will be conducted in areas where there was sensitization programme. The pre and post data will be compared using t-tests and analysis of variance. The variables we intend to use are level of education, income, availability of traveling documents, nature of the business and profession among others.

The lessons learned will be shared through a comprehensive report that comprises of narration and pictures in soft and hardcopy done by AGTSD and supported by the UNEP

AGTSD and other organization will seek to set example in ensuring that values of dignity, accountability, non-discrimination, participation are embedded in the project.

AGTSD will endeavor to work on the roots causes (old and emerging) of poverty to ensure the vulnerable groups are not left behind in development and more so on food security.

AGTSD will implement the project documenting, allowing partners, stakeholders have mechanism to have access to relevant informations such budgets and books of accounts.

AGTSD will ensure the empowerment of vulnerable and marginalized groups in self-mobilising groups raising awareness and include people in the decision making.

AGTSD will monitor that human rights are not violated in the cause of implementing the project, feedback and any conflict.

AGTSD will endeavor to improve the human rights according to UN International standards of human rights. AGTSD will also evaluate and measure the positive change that will be achieved.


 Think.Eat.Save Website

 Women and Cross border trade in East Africa – opportunities and Challenges for small scale women Traders. Published by Friedrich Ebert Stiftung and Collaborative Centre for Gender and Development

 AKiba Uhaki Foundation Website



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