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Ubliette

Organized by: Niki Vakilova

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THE STORY:

Ubliette is an interactive mobile application that was created to revolutionize the way women shop online. Ubliette brings the emotional fulfillment of in-store shopping and convenience of online, offering a user interface that is fast and smooth, delivering an experience that is emotionally satisfying and visually entertaining. Ubliette allows women to have a 3D experience of latest trends and fashions, to more easily visualize the products and build an emotional connection with the items of interest, and then, when the motivation and connection are high, they can easily make the purchase.

Through strong execution Ubliette aims to become the market leader in mobile commerce.


Ubliette is inspired by women's appetite for beauty, quality and lasting experience. We created an omni-channel application where women can easily escape in the comfort of their homes while being able to make a quick and easy purchase.


For a long time shopping has been an event that helped us celebrate ourselves. Ever since, it has moved online, it lost the very essence of the experience we are so connected and used to, it has become simple, robotic and lacking emotional value. The truth is that, shopping is more than just buying necessary items. It is an emotional event. But most modern women don’t have the opportunity to experience that value online. That’s why we created an app that unites the two important experiences, convenience of online and emotional value of in-store in one platform using the most important device in a consumer's life, their smartphones.

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Organized by

Niki Vakilova

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