U.S. Fund for UNICEF wrote -
By creating your own fundraising webpage, you can join UNICEF in the fight to end the preventable deaths of children. Your personal webpage can be used to honor loved ones, celebrate a special occasion—like a wedding, anniversary or birthday—or simply to demonstrate your personal commitment to the world's children.
Each page makes it possible for your friends, family and anyone else to make an online donation in support of UNICEF. Click on "Fundraise for this Campaign" to get started!