BENEFITING: ADVERTISING COUNCIL OF ROCHESTER INC
Distracted driving is the number one killer of teens so what better way to fight it then to let the very schools where teens spend some much time stand against it. The Ad Council of Rochester's campaign against distracted driving, Yeah, You're That Distracting, has developed a toolkit specifically for our community's schools to help make positive behavioral change around this devastating epidemic.
One key strategy for schools is to allow their vehicles to act as a mobile billboard stating they are standing up to distracted driving and asking community members to join the cause. In order to do this we need to produce a large number of bumper stickers that say "Texting a driver? Not Cool." so we can educate or community on the role they play in creating a risky situation when they text someone who is behind the wheel.
We are asking you all to help us raise the funds needed to arm our area schools for this important message!