Brooke Ball wrote -In honor of Earth day, Aveda has set aside a whole month to love, celebrate and raise funds to protect the earth and its peoples. You can support our cause by donating any value to our Earth month partners, Cape Fear River Watch. Your donation would be used to protect and improve the water quality of the Lower Cape Fear River Basin through education, advocacy and action. Cape Fear River Watch is a permanent nonprofit organization, open to everyone, dedicated to the improvement and preservation of the health, beauty, cleanliness, and heritage of the Cape Fear River basin. Cape Fear River Watch has been a 501(c) 3 non-profit organization since 1998.